Reliance Digital, the consumer electronics and durables arm of Reliance Retail Limited (RRL), has recently opened its fifth store in Mumbai at Santacruz West. Spread over 10,387 sq.ft., the new outlet offers 4,000 products including over 200 international and national brands of LED and LCD TVs, home theatre systems, digital cameras, mobile phones, IT and accessories, and Apple products.
Speaking on the occasion, Brian Bade, CEO, Reliance Digital, said: “Keeping in mind the overwhelming response from our existing stores in Lokhandwala, Vashi, Kurla. and Thane, which are all in Mumbai, we decided to increase our stores in the city. We are delighted to open this new store in Santacruz West and expand the same shopping experience to our customers in this part of the city.”
Reliance Digital has experience zones (for home theatres, televisions, home and car music systems) to familiarise customers with the product. Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited, opened its first retail store in November 2006.
