Linen Club Fabrics, the brand from Jaya Shree Textiles, a unit of Aditya Birla Nuvo, has opened its first showroom in Gurgaon. Spread over 1,300 sq.ft., the outlet stocks linen fabrics and ready-to-wear garments. Accessories such as stoles, laptop bags, ladies bags, and scarves are also available at the store. This is the brand’s 59th showroom in the country.
Talking about the linen fabric, Rabindra Mohan, AVP, Linen Club, said: “The idea is to strategically coincide this launch with the marriage and festive season ahead. We promise to bring the best of our collection to Gurgaon to make this exclusive showroom a preferred destination for the linen lovers. We also intend to educate people with the advantages of this fabric.”
The products at the outlet are priced between Rs 400 and 3,000.
The company will be opening two stores in Noida and Faridabad each. It will also open exclusive brand outlets in cities like Hyderabad, Mumbai, Chennai, and Bangalore. Expecting to open the new stores in an area of 800-1,200 sq.ft., Mohan added that the company expects a turnover of around Rs 30-35 crore this fiscal. Linen Club Fabrics also aims to have at least 200 more stores by 2015.
-Tista Sengupta
