Dial S for Success

The MobileStore, a part of the Essar group, took an early lead in the modern retail of mobile phonesby setting up a nation-wide chain of stores in 2006. Today, it has an annual turnover of Rs 1,500-1,600 crore through more than 800 stores, and claims over 40 percent market share of the modern telecom retail market in India. The company’s offerings include multibrand handsets, accessories, mobile connections, tablets, data cards and value-added services such as handset repair and exchange. The MobileStore CEO Himanshu Chakrawarti, who joined the chain in April last year, has introduced a slew of measures to consolidate its market position and expand further all over the country.