Soap Opera

What made a Chartered Accountant and MBA in finance from the Stern School of Business, New York University, leave a lucrative career in the US and start making soaps in India? The answer: a passion and vision to launch the most exotic and luxurious hand-made range of bath and body products. When Ishween Anand started selling her brand at the Atria Mall in Mumbai in April 2007, it was the beginning of a whirlwind entrepreneurial journey.