Online fashion store Stylista.com and lifestyle e-commerce portal Jabong.com have entered a partnership to present Stylista’s limited edition range of designer clothing across India through Jabong. Stylista.com retails designer clothing from Indian designers including Wendell Rodricks, Priyadarshini Rao, Nishka Lulla, Tanya Sharma, Yogesh Chaudhary, Rinku Dalamal and the brand’s private label, Stylista Original.
Commenting on the association, Avnish Chhabria, CEO, Stylista.com, said: “At our core, we are India’s first high street brand with a global outlook. The driving thought behind Stylista.com is to take the burden of manufacturing, distribution and marketing off our designers and allow them to do what they do best, i.e. design beautiful garments. This allows us to create a brand that is very relevant to today’s global consumer, who is both design and price conscious. We’ve built Stylista.com to be a collaborative platform for Indian designers and influencers to reach a larger customer base, and also give shoppers the opportunity to sample garments from well-known designers at a fraction of the price they’d pay in boutiques. With our exclusive designer collaborations now available through India’s leading fashion portal Jabong.com, our distribution network will get stronger and Stylista.com will be able to dress a larger number of women.”
Stylista.com manufactures all of its collections in-house and retails them online only.
Arun Chandra Mohan, Founder & Managing Director – Jabong.com, stated: “In our constant endeavour to innovate, expand and add distinctive products to our offerings, partnering with Stylista.com is another important step. Their large portfolio of acclaimed Indian designers will open doors to retailing designer fashion on Jabong.com. Apart from finding the widest variety of clothing and a convenient shopping experience, our customers will now get to shop for affordable designer garments with just a click. We see this association being beneficial to both brands as the best of fashion and services have come together to create a new kind of shopping experience. A major chunk of our fashion-oriented customers are sure to be excited with this association, leaving them asking for more.”
Jabong.com started operations in January 2012. It now offers over 1,000 brands and over 100,000 products across categories such as shoes, apparel, and accessories.
