PwC’s Global Retail and Consumer practice, in conjunction with the International Survey Unit (ISU), administered a global survey to understand and compare consumer shopping behaviours and the use of different retail channels across 15 territories: Brazil, Canada, China/Hong Kong, France, Germany, India, Italy, Middle East, the Netherlands, Russia, South Africa, Switzerland, Turkey, the UK and the US. The survey reveals key trends that the ‘total retailer’ will need to take note of while enhancing their customer experience.
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