Jack & Jones Launches Sub-brand ‘Produkt’

Jack & Jones has launched its new fast-fashion sub-brand ‘Produkt’ within its stores worldwide. With a 30 percent lower price range than the regular Jack & Jones merchandise, the label features shirts, t-shirts, sweats, shorts, knitwear and outwear. In order to react fast to new market trends, Produkt items can be developed, manufactured and delivered to stores with a product lead time of less than two weeks. There will be a selection of around 10 products in the Jack & Jones shops each month. Produkt and Jack & Jones belong to the Bestseller Group, a Denmark-based fashion concern that among others owns brands such as Vero Moda, Selected, Outfitters Nation and Only. During the financial year 2012-13, Bestseller generated a net turnover of 2.6 billion EUR, a 6 percent increase in comparison to the prior result.