Parle Products, an Indian biscuit, confectionery and snacks manufacturer, has launched a new Ad campaign for one of its latest offerings in the cream category – Milk Shakti Milky Sandwich targeting the kids and the parents alike. The product and the TVC are inspired by childhood playfulness and the fun associated with Tom & Jerry.
Speaking about the TVC, Mayank Shah, Group Product Manager, Parle Products, said: “The product and the TVC revolve around the popularity of Tom & Jerry to connect better with kids and their parents as well. Parents are usually wary of cream biscuits but Milk Shakti Milky Sandwich is one that is coupled with the nutritional goodness of milk and wheat, a perfect combination of fun and health. The Ad perfectly embraces the camaraderie of the characters while highlighting the key attributes of the biscuits. The TVCs appeal spreads across all target markets.”
Parle Milk Shakti Milky Sandwich is available in a 60g pack priced at Rs 10 and a 120g pack costing Rs 20, respectively.
Parle Products claims to have a 40 percent share of the total biscuit market and a 15 percent share of the total confectionary market in India.
