Brand mantra: Value for money
Product Assortment: T-shirt, sweat shirt, shirt, sweater, jacket, coat for men
The targeted towns/cities in the next couple of year: 250 cities in India
Target consumer: Upper middle and middle class, all age group
Turning point(s) in the brand’s life: Quality and different styles
Growth percentage: 20 per cent
Any strategy change: More spread
Retail presence and number of EBOs/MBOs added in 2013: Total 700 MBOs, about 100 new MBOs added
New flagship store(s): Company owned company operated EBO in Ludhiana
Expansion/extension/diversifi cation plan(s): To manufacture complete range for men by 2014, and exploring new categories.
New Territory / Region Added: Maharshtra, Gujarat, Bihar
