With modern trade only constituting 8% of India’s $500 Bn retail market, it is apparent that Mom and Pop stores are here to stay. They have been accepted by the population of India and the convenience they offer has moulded Indian shopping habits. Achieving large-scale success in India depends on understanding the complexities of our diverse country and planning for the Indian consumer.
As several global majors have learnt over the years, simply implementing a tried-and-tested formula in India doesn‘t guarantee success. What works abroad generally doesn‘t work here and most offerings require some tweaking. To cater to the many Indias that exist in terms of tastes, preferences and demands, it is critical to tailor and customize the offering for multiple segments.
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