ITC has forayed into the jelly confectionery space with the launch of Candyman Jellicious. According to the company offiials, the strawberry-flavoured jelly is made with real strawberry pulp with the texture of actual seeds inside and shaped like a slice of an actual strawberry.
Commenting on the announcement, Dharmesh Shah, Creative Director, FCB Ulka, stated that the whole idea behind the product was to bring out the unique product differentiator – the wiggly-wobbly nature of the jelly in an interesting and amusing manner for both kids and adults.
Priced at only Re1, Jellicious is now available across India primarily targeting the kids.
