Food lifetsyle channel Food Food TV has launched its e-commerce section on its website offering products from kitchen appliances, kitchen accessories, lifestyle products shown on the television shows.
The service will facilitate transactions on both card payments and cash on delivery in India only.
Food Food is a joint venture between cross-media group, Astro Overseas Limited (Astro), Master Chef Sanjeev Kapoor, and Mogae Consultants.
Astro Overseas Limited, the international business unit of Malaysia based Astro Holdings SB, is a multi-media group with interests in pay-TV, radio and traditional and digital content production, aggregation and distribution across Asia, Australia and the Middle East.
Food Food was conceptualised by MasterChef Sanjeev Kapoor, a celebrity chef.
Mogae Consultants is a diverse group with interests in advertising, media and online businesses. Mogae are JV partners with Dentsu Inc., the world’s largest ad agency, in the Middle East.
