Ludhiana-based company Blueman collection is manufacturing a wide range of fabric jackets, coats, etc. The company has made tremendous progress in all its sphere of activities. Blueman is a established brand in the domestic market with a constant attempt to keep pace with the fast changing trends in men’, women and kids fashion wear.
Brand mantra: Life is in the details
Product Assortment: Jacket, coat (semi-formal and formal), mufflers for men, women and kids of all age group
The targeted towns/cities in the next couple of year: 250 Cities in India
Target consumer: Upper middle and higher class of all age group
Turning point(s) in my brand’s life, and why?: Quality and different style
Growth percentage: 15 per cent
Any strategy change: More spread
Retail presence and number of EBOs/MBOs added in 2013: Total 450 MBOs, about 50 new MBOs added
Expansion/extension/diversifi cation plan(s): To manufacture complete range of fashion wear by 2015 by exploring new categories
New Territory / Region Added: Already present Pan India
