India’s first collaborative online fashion platform, Stylista.com has announced an exclusive association with fashion e-tailer Myntra.com along with Flipkart.com. The partnership will entail retailing Stylista’s limited edition designer clothing on India’s leading fashion e-commerce platform Myntra.com, together with Flipkart.com. With the rapid expansion of online retail in the country, this exciting collaboration will provide shoppers greater access to affordable designer wear.
It offers collections from a host of established as well as emerging designers. The first lot of designer collaborations includes Wendell Rodricks, Priyadarshini Rao, Nishka Lulla, Yogesh Chaudhary, Tanya Sharma and Rinku Dalamal. The second round, launching shortly, includes Masaba Gupta, Shivan and Narresh, Neeta Lulla and musician and actress Monica Dogra’s debut fashion line. Stylista has also developed its own on-trend private label called Stylista Original, all of which are now available exclusively on Myntra.com and Flipkart.com under Rs 6,000.
Avnish Chhabria, CEO – Stylista.com said, “Stylista has grown by nearly 40 percent month-on-month since launch, and will now target sales of over Rs 30 crores for its first year. Our association with Myntra and Flipkart further strengthens our position by reaching out to a far larger fashion conscious audience. Moreover, it leverages the need for affordable luxury and product differentiation in a crowded fashion e-commerce marketplace. Indian shoppers are now increasingly asking for exclusive products and are willing to pay a premium for designer garments. This opportunity lets our designers reach out to a far larger consumer demographic and creates desire for homegrown brands pegged to go global in the years ahead.”
Speaking on the collaboration, Mukesh Bansal, CEO, Myntra.com and head of fashion – Flipkart.com says, “Myntra has constantly endeavored to make the best and the most elite fashion brands available to shoppers in every part of the country. We are extremely pleased to announce our association with Stylista, as it establishes Myntra.com as a coveted platform for designer labels to showcase their collections and reach out to all fashion aficionados across the country.”
Rishi Khiani, MD – Ant Farm & Stylista.com adds, “We have always believed in forging strong strategic partnerships – whether it’s our designer collaborations or our manufacturing units. It has helped us build brand Stylista faster than anyone has built a fashion brand in the country before. In Myntra and Flipkart, we see a partner that has a very complimentary long-term vision; this alliance gives us tremendous reach and we are very bullish on the road ahead.”
