Priyanka Chopra has signed up as a brand ambassador with Jinaam Dress Pvt. Ltd., for its brand Heroine. Priyanka being the face of the new brand said, “Fashion has become a household word today, and having access to the best in fashion has become an important requirement of the brand said, “For today’s generation. I’m very pleased to be associated with the brand and look forward to a successful relationship.”
Rahul Oswal, Founder, Jinaam Dress, stated, “It is an honour for us to name Priyanka Chopra as the face of our new brand, as she has achieved both national and international fame, and she does it all with great style and panache, being recognized as a fashion icon not just in India but also internationally. We believe she is a great fit for our brand. We have been manufacturing Indian ethnic styled clothing for over 12 years now; there is huge demand for Indian women wear in this dynamic market along with sophisticated and fresh designs. Our fundamentals are very clear, every single thread needs to be designed and manufactured keeping in mind both the physical and emotional needs of a woman. Heroine is all about those aspiration-based feelings of a woman in terms of dressing, where we feel a huge gap and is the inspiration for us to fill this gap with such a high-end brand.”
