Shopping, in India, is a social activity, and people like to see, feel, try on the merchandise. Even the most digitally savvy online shoppers want to physically experience products and brands in real time.
Another reason for the move by digital retailers is that traditional retailers and manufacturers have begun to catch up to them with their omni-channel strategies. The best have created multiple touchpoints – physical and virtual – that engage shoppers in more customized ways that are calibrated to meet an individual shopper’s needs.
Listen and learn from the online brand leaders like, Vikas Purohit, Category Leader &GM-Apparel, Amazon; Vivek Biyani, Director, Big Bazaar Direct; Pushpinder Singh Co Founder & CEO, Travelkhana.com; Latif Nathani, Country Head, eBay India; Arun Sirdeshmukh, Co Founder & CEO, Fashionara.com; Anisha Singh, Founder & CEO, mydala.com to know how online retailers are re-defining omni-channel and omni-present retailing.
