Whats ‘BIG’ about Big Data? The marketing rules are evolving from a focus on products and services, to a focus on customers who are always connected via their mobile devices and quick to seek and share opinions about brands on the web. With each click and comment, customers generate high volumes of information about themselves that marketers are hungry to collect and use to provide a more relevant and personalised experience.
The eminent panel of retail experts will discuss on how to turn data into insight into tangible results.
The panel at India Retail Forum will share the insight on pertinent issues such as the science behind big data, how to harness data from various touch-points, understanding consumer behaviour, how to turn data into insight, insight into action
and action into tangible results.
