Ethnic apparel brand , Biba stands true to its name and offers wide product range for women including ladies’ churidars and dupatta sets in cotton, mix-and-match kurta pieces kurti, skirt, churidar and ready-to-stitch garments. Recently the brand has launched e-commerce portal to make shopping experience easy and enjoyable. This development will indeed help the company strike new conversations with the brand loyalists.
Launched in: 1988
Parent company: Biba Apparels
Brand mantra: Biba is a leading women’s ethnicwear brand founded by Meena Bindra in the late 80s. Biba stands for fashion at affordable price. Biba offers a very contemporary feel and look to its collections. The salwar kameez are very ethnic with focus on Indian crafted look, hand block prints and vegetable dyes, Indian handlooms with traditional embroideries and other Indian techniques and sensibilities are applied in the making of the garment.The brand has also launched girls festive collections for the age group of 2-12 years to cater to the complete demand of a woman.
Range of products retailed: The brand offers salwar-kameez-dupatta, kurti, skirt, churidar, ready-to-stitch garments, etc.
Current turnover: Rs 403 crores, FY 2013-14
Growth rate over the past 3 years: The brand is growing at 35 percent CAGR.
Retail presence: Biba retails its products across 65 cities, and has presence in all major retail chains in the country like Shoppers Stop, Lifestyle and Pantaloons.
EBOs: 162
SIS: 221
MBOs: 30
Online: The brand has recently launched its online portal to leverage the country’s fast growing e-commerce space; online sales constitutes six-eight percent of the company’s revenue.
Price range of the brand:
Women- Salwar-kameez-dupatta range: Rs 2,700 – Rs 3,200; Mix-n-match kurta: Rs 800-Rs 1,100
Girls- Biba Girls: Rs 799- Rs 3,799
