Home fashion brand, Portico New York has recently launched its first store in Chandigarh. Located in the Elante Mall, the store will house Portico New York’s exquisite range of products in bed & bath linen.
The new store is part of Portico New York’s aggressive expansion plan to open more than 300 outlets across retail chains and home furnishing MBOs in India. More than 100 cities now have access to trending designs through leading home fashion, lifestyle and large format stories. Portico New York intends to multiply the magnitude of the home fashion revolution by establishing EBOs as well. This will ensure that Portico New York’s products are available in throughout the country.
Commenting on the addition to their expanding retail outlets, Arun Bhawsingka, CEO, Creative Portico Pvt. Ltd.said, “Chandigarh is an emerging market and customer base for us. We are thrilled at this opportunity as it gives us better access to our customers in Chandigarh and vice versa. India’s home fashion landscape is changing and, we, at Portico New York are the torch bearers of this change. With innovation and creativity at the heart of everything we do, we are ushering global fashion into Indian homes. More rooms in Chandigarh will now live and breathe style, just like the people who inhabit them.”
Portico New York’s range include a mix of bed sheets, duvets, duvet covers, soya bean quilts, blankets, memory foam pillows, towels, shower curtains, a wide range of kids licensed merchandise and the Therapeia range of health bedding products. Portico New York has also tied up with renowned fashion designers and important environmental causes. Indian designers Manish Arora, Neeta Lulla and Nishka Lulla have brought their design aesthetic and launched exclusive collections.
