Adobe is a Ludhiana-based fashion brand from the house of Kuvam Fashions. The company is headed by Sanjiv Gupta, a visionary having more than 25 years of experience in garment manufacturing. The menswear brand has been widely accepted across the country.
Brand USP: The brand offers value-for-money t-shirts, sweatshirts, shirts, sweaters, jackets and coats for men.
Target customers: Adobe targets men across all age groups in upper-middle and middle class segments.
No. of Indian cities currently present in: The brand has presence in over 250 cities in India.
Total no. of EBOs: 1
Total no. of MBOs: 750
No. of MBOs added in 2014: 50
Future expansion plans: The brand is exploring new categories in men’s fashion segment. It has plans to manufacture a complete menswear range by 2015.
Targeted cities in the next couple of years: The brand is targeting prominent cities in South India for expansion.
Growth percentage (CAGR of last 3 years): 20%
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