Known for providing contemporary & chic jewellery for the urban Indian women, CaratLane.com, India’s first and largest online jeweler of diamond solitaires and precious jewellery launched its second brick and mortar store in Delhi at Pacific Mall, Subhash Nagar. The hi-tech store will exhibit an array of solitaire, diamond jewellery and CaratLane’s signature collections of precious jewellery. This store has been designed to encourage “browsing”, similar to shopping on a website, and is equipped with several touch screens and tablets that showcase CaratLane’s stunning collections.
With the rising density of experienced jewellery buyers as well as tech-savvy customers, that has made CaratLane.com launch its second store in Delhi showcasing an assortment of diamond jewellery making it the ultimate shopping nirvana.
MithunSacheti, CEO and Co-founder, CaratLane.com says, “Delhi is our top priority market and we have seen a consistent rise in the number of shoppers at CaratLane.com, and believe that this store will delight those who are still unsure about the online buying experience. Given the high-value of the purchase, the ‘touch and feel’ factor provided here will make it easier for customers to buy solitaires & diamond jewellery online”
The customer attendants at the store take special care to run through the buying process of diamonds with each customer, in adherence to CaratLane’s thrust on customer education on diamond purchases. This initiative, while being targeted at experienced online customers also reaches out to the traditional diamond and solitaire buyer who requires high personal attention due to the nature of the category.
“Pacific Mall, Subhash Nagaris a multi-branded mall with products ranging from electronics to fashion under one roof. This makes it the most appropriate place to establish our second Brick and Mortar Store at Delhi. Our offline presence helps in building a stronger personal relationship with consumers by giving a human face to the brand. “Consumers trust what they see. The idea of having offline stores was to induce confidence among consumers. Early shoppers would get an exclusive launch offer of Flat 30% off on diamond and gemstone jewellery above orders worth Rs. 15000/-. Valid from Feb 28th to March 15th, 2015” added Mr. Calvin John, Vice President – Offline Marketing CaratLane.com.
The Company has developed omni-channel capabilities and has currently 13 stores across the country
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