Leading casualwear brand Jack & Jones will be the lifestyle sponsor of the Mumbai Indians team at the next edition of the Indian Premier League (IPL) tournament starting in April, 2015. The association will be seen through a brand logo at the back of the caps of all Mumbai Indians team members.
Commenting on the association, Vineet Gautam, Country Head, Bestseller India, said, “This sponsorship is a very important development for Jack & Jones and we are really excited about associating with the Mumbai Indians. In our opinion, partnering with the IPL is a great way to familiarise our brand with the youth, thanks to the sheer volume of cricket supporters that the platform enjoys across India.”
“This tie-up is our way of demonstrating support to one of the best teams of the IPL and we are positive that this move will ensure good recall for the brand. We will be planning a slew of interesting activities as a sequel to this partnership and we are looking forward to making the most of this association.”
Additionally, the brand is planning a comprehensive and exciting activation for various cricket fans in the country as a part of this partnership.
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