WGSN, the global foresight business specialising in consumer, fashion and design trends, announced the inclusion of India retailers and e-tailers on WGSN INstock on Thursday. WGSN INstock tracks more than 40 million products from 12,000 retailers in UK, US, Australia and Spain. The first retailer from India to be added is online fashion retailer YepMe.
WGSN INstock is an online retail analytics system that provides fashion retailers with fast, in-market intelligence to inform business-critical buying and merchandising decisions. India is the fifth region to be added after UK, North America, Australia and Spain.
“The US$ 585 billion Indian retail market is expected to become worth US$ 1 trillion by 2020, out of which approximately 10 percent is fashion and apparel retail alone. This exponential growth of retail in India makes it one of the most important markets for WGSN INstock. With WGSN INstock, retailers gain the much needed insight into their business and global trends, which is essential to survive competition and customer’s expectations in today’s fashion world,” said Dan Cotton, Executive Vice President, WGSN Asia-Pacific.
WGSN INstock provides fashion retailers with fast, in-market intelligence to inform business-critical buying and merchandising decisions. The system is intuitive to use and has been designed to dovetail exactly into the workflows of buyers, merchandisers as well as designers, marketers and C-suite.
“We are delighted to be associated with WGSN INstock and are confident that their real time data insights from four continents and analysis will help us create successful retail market strategies,” Anand Jadhav, President, YepMe said,
WGSN’s influence extends beyond fashion & beauty to interiors, home, FMCG, automotive, leisure, branding and telecoms. The company has a customer base of over 75,000 users across 4,000 global businesses including M&S, Next, Topman, H&M, Puma, Primark, Asda George, Mr Price (South Africa), Woolworths (South Africa), Ted Baker, Coca Cola and Starbucks, among others.
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