Yours Food Pvt. Ltd., the Kolkata-based FMCG company, has announced its foray into the Rs3,000 crore premix vending segment with the launch of Yours Elaichi Tea Premix, Yours Lemon Tea Premix and Yours Coffee Premix. The company is the first Eastern Indian enterprise to launch such a wide variety of hot and cold premixes in India. Yours food will expand its business in a phased manner with the launch of Nimbu Pani, Aam Panna etc in various stages.
Yours Elaichi Tea Premix is a 4-in-1 easy-to-make elaichi tea toned in a right balance of elaichi flavour, milk and sugar in the tea. An 80 ml pack can produce 80 cups of aromatic elaichi tea instantly. The product is priced at Rs 325 per kg.
Yours Lemon Tea Premix is remarkably easy to make the perfectly blended lemon tea which can be served both as hot & cold. An 80 ml pack can produce 100 cups of lemon tea. Yours Lemon Tea Premix is priced at Rs 200 per kg.
Yours Coffee Premix is an ideal 3-in-1 easy to make milk coffee with sugar. The product comes in two different mixes: one for cold coffee and another for hot coffee. The cold coffee tastes of freshly brewed coffee with milk and sugar. Yours Coffee Premix for both hot and cold coffee is priced at Rs325 per kg.
S N Agarwal, MD, Yours Food Pvt Ltd said at the launch, “The premix vending segment in India is mostly organised. India is also one of the largest tea and coffee-drinking nations and demand for instant beverage is increasing at a rate of 25 per cent per annum. Manpower intensive industries or companies are installing instant beverage vending machines to save time and money. India’s surge as a global economy has played as a catalyst for the growth of Premix vending Industry. We are looking for a pan India presence by FY 2015–16. With the launch of Yours range of Premix products, we aim to capture 5 to 10 percent market share in the next two years.”
YOURS dispenser or vending machine Café Mini comes in two, three and four lanes. Café Mini is a compact and light weight dispenser with a magnetic sealing door. It has half cup and full cup counter and half cup dispensing option. Café Mini is controlled by microprocessor and the premix & water quantity can be adjusted accordingly.
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