Fashion Snoops, the international forecasting platform specialising in design, technology, consumer and fashion trends, has been launched in India. Over the last 15 years, the company has servicing leading brands, designers, retailers, design-consultants and engineers across the world.
Itay Arad, Founder and Chief Executive Officer, Fashion Snoops says, “The trend-forecasting tool delivers expert trend intelligence across the design and retail segments and Fashion Snoops specialises in cutting the clutter and filtering the information into right channels. The growth of Fashion Snoops is a testament to our forecasting methodology, which provides a unique and clear pathway from culture to product. Our customers know who to turn to for a clear point of view and fresh perspectives to boost brand differentiation.”
Sachit Bhatia, founder of Troika Consulting, which is instrumental in introducing the forecasting platform for the first time ever in India, notes, “With increasing demand in fast fashion and constant innovation in other fields like automobile, consumer goods and technology, a pioneer with specific trend direction analysis was much needed.”
Bhatia adds, “With a very ‘focussed’ tool that cuts chaos of data and channels information in a streamlined method, Fashion Snoops clearly comes out as a winner for designers and innovators. In today’s fast paced world, we need tools that guide us on exact direction rather than attacking with excessive information.”
In addition to an online platform, Fashion Snoops has also announced the formation of consulting division called FS Culture + Creative Advisory. The advisory identifies trends and cultural shifts. It consults clients on how to apply trends in their business and help them transform marketplace dynamics into innovative products, ideas and strategies.
Fashion Snoops has released a fashion foresight recently laying out ‘Mega Trends’ in the world illustrated by fashion.
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