Yahoo acquires beauty and fashion website Polyvore

Yahoo reportedly announced plans to buy leading shopping website Polyvore. Yahoo aims at adding digital publishing offering along with driving traffic to increase sales. Polyvore strings together fashion, beauty and lifestyle products from retailers, providing one-of-a kind social shopping experience. Simon Khalaf, Senior Vice President of publisher products at Yahoo, is looking forward to this association of Yahoo’s leading digital content and Polyvore’s strong foothold in commerce and engaging community. Co-Founder and CEO at Polyvore, Jess Lee will accomplish Polyvore’s mission of empowering people to feel good about their style by reaching to bigger and better user community with Yahoo’s advertising platform.