Bhuvan Ahuja, Retail Director, Ahujasons Shawlwale, makes his case for shawls as a winter-wear shopping and gifting idea.
As the weather starts to turn and our wardrobe shifts, certain pieces take a more prominent role in our closet. Shawls are traditional accessories that have been embellishing the feminine grace and have a rich history woven into their delicate warm fibre. Shawls are also classic investment pieces while they were originally designed to keep you warm and cozy. They have also become less of a necessity and more of a fashion accessory today.
The winter accessory, the “Shawl,” is mostly preferable to the women of Asian or Eastern countries and one of the best accessories for women in winters. Shawls are worn by women of all ages since centuries. Even today, in the modern world, shawls have not gone out of fashion. Not only women, but men also wearing shawls today as fashion statements.
One of the greatest things about shawls is that there are unlimited ways to wear them. There are a thousand ways that you can style them on your shoulders and around your neck giving your outfit a certain trendy and fashionable look. No matter what kind of outfit you are wearing, you can easily dress it up by throwing on a pretty and fashionable shawl to add more flare to your look. Extremely supple and fine, Shawls are classy and will provide unparalleled warmth. They are beautiful and very light to carry and are sure to add a touch of elegance and mystery to your look. The different kind of Shawls like Pashmina, Gulabdar, Cashmere, instantly add an air of luxury and are sure to steal the hearts of fashionistas, aficionados and enthusiasts alike.
Shawls are only meant for and often associated with the discerning, and so they are not only a great option to offer an elegant, stylish and classic touch to your wardrobe but also a wonderful gift option. You can make your loved once happy by gifting these shawls and make them praise your taste.
The festive and wedding season are incomplete without gifts. Women in particular love to accessorise. If you want your gift to be unique, it may be wise to stay away from the clichéd necklaces and earrings. And shawls are quite certainly one of the best gifting options as it is one of the most sincere expressions of eternal warmth love which will always be appreciated & treasured. It can also be a perfect gift for any occasion for that matter, be it Christmas, a birthday, Valentine’s Day, an anniversary or any other special occasion, pashmina shawls could be the best gift idea. So without wasting much of your time thinking about what gift to give the most precious lady of your life, just gift her a pashmina shawl. A pashmina shawl might be what your mom, sister or wife always wanted but never really had the time to buy one. It is a popular female accessory so you can be sure that it is something she will love. And most importantly shawls symbolize love and warmth, not to mention that they are also great investment assets.
Bhuvan Ahuja
29 year old Bhuvan Ahuja is the Retail Director of Ahujasons Shawlwale (P) Limited. He has done his BSc (Hons) from University of Manchester, UK, and PG in Family Managed Business from SPJIMR, Mumbai. As a young man he was always keen to preserve and promote the handcrafted shawls industry and has an undying commitment to nurture the heritage craft of shawl making and supporting the community of weavers-craftsmen engaged in this trade. He started his career with the exports division under the mentorship of the visionary Kulbhushan Ahuja, MD of Ahujasons. After exports and production he realised the vast potential and took over the role of Retail Head at Ahujasons. A strong believer in ‘impossible is possible’, he has defined Ahujasons’ classic and contemporary collections of stoles, scarves, shawls and eclectic spread of exquisite accessories, offering something special for everyone. Bhuvan loves spending his leisure time watching movies & technology shows.
About Ahujasons
Ahujasons was established to revive the dying art of shawl weaving and provide talented artisans with a livelihood. A specialist producer of exclusive and exquisite shawls since 1979, Ahujasons is internationally lauded for its colorful and breathtaking product range in finest pashmina/cashmere, wool, silk, viscose, linen and blends—preferred and sought after by leading fashion houses, boutique markets and departmental stores of Asia, Europe and America. They can well and truly well be called the inheritors of a rich legacy and credited with reviving a 600-year-old rich tradition.
The brand today boasts of the largest store in the country stocking shawls, stoles and scarves. Spread over four levels, not only does this make this flagship location the largest of its kind, and is a must visit destination for shoppers traveling to New Delhi. Currently the brand has 3 EBOs—Karol Bagh (Delhi), South Extension (Delhi) and Tokyo (Japan). It plans to open 12 brand outlets across the country and six in overseas markets in the next five years, of which Kolkata (India), Beijing (China) and Hong Kong are planned to open next year. The brand has recently launched an all new range of scarves and mufflers for men which is perhaps one of the largest available. Ahujasons is today also one of the largest exporters of shawls and stoles in the country and has won the Export Award three years in a row.
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