Gourmet foods retailer Godrej Nature’s Basket has expanded its store footprint with three new outlets, taking the total number of physical stores to 36.
The new stores have been launched in Gurgaon, Pune and Mumbai, the company said in a statement.
“Godrej Nature’s Basket has been a pioneer in the gourmet space for a while now and through our successful Pan-India online operations we have been able to hit our targeted revenue levels,” Godrej Nature’s Basket MD Mohit Khattar said.
“We are happy to introduce one new store each in Pune, Mumbai and Gurgaon in order to cater to the needs of discerning consumers better in select catchments in these cities,” he added.
Over the past year, the chain has expanded some of its existing stores, in key markets moving to larger spaces.
In addition, the chain has consistently grown in its e-commerce business since the launch of its pan-India operations in September 2015. The launch of pan-India operations expanded its reach to 125 Indian cities across over 3000 pincodes.
It has observed a 40 per cent increase in the frequency of orders on a month-on-month basis, post the roll-out. Through the new omni-channel strategy, Nature’s Basket is looking to tap into new emerging markets across India. As a result, the orders are widely spread catering to tier-II and tier-III cities, the company said.
Despite the fact that it delivers only non-perishable products in tier-II and tier-III cities, the average spend on an order is Rs 1,500, the retailer states.
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