FMCG major Dabur India has launched a sugar-free version of its popular ayurvedic product Chyawanprash to reach out to increasingly health conscious consumers.
“This marks a first for Dabur and for the healthcare industry in India… Dabur Ratanprash in a sugar-free form that makes it more appealing to the health-conscious consumers,” Ajay Parihar, Dabur India Category Head-Health Supplements said.
Dabur has roped in Bollywood actor Anil Kapoor as the brand ambassador for ‘Dabur Ratnaprash SugarFree’.
“Enriched with the power of potent Ayurvedic ingredients such as moti, kesar, musali, Dabur Ratnaprash SugarFree has been specially developed for those who feel the need help to rebuild strength, stamina, vigour, vitality and energy that’s drained by the stress of day-to-day living,” Dabur said in a statement.
Dabur Ratnaprash SugarFree is priced at Rs 305 for 450 gm pack and Rs 590 for 900 gm jar.
The acquisition marks Dabur's entry into the South African personal care market
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