After shutting one-third of its stores in past six years, Abercrombie & Fitch has revealed that it is planning to shut 60 more stores this year.
The traditional so-called teen retailers, Abercrombie, Eagle and Aeropostale has been facing neck-to-neck competition with brands like Zara and H&M.
However, the brand is growing stronger than its peer in the digital world. In 2015, the company did 24 per cent of its business through direct selling whereas 40 per cent was done through mobile devices.
As the brand is trying to retain its position in the market, it revealed that it is not going to rely on promotions to increase the sales.
The brand is growing stronger than its peer in the digital world
Must Read
