Freshmen's Valley expects Rs 400 crore turnover

In the first two years of its operations, dairy startup Freshmen’s Valley is eyeing a revenue of Rs 400 crore.
It is expected that in the coming one month, the company will launch its dairy products. With the investment of Rs 50 crore, it has already set up a 1.5 lakh litres per day processing plant at Sambhal district in Uttar Pradesh and five chilling centres in the nearby areas.
Dairy products will be launched in Uttarakhand region and western Uttar Pradesh in next one month followed with product launches in Delhi and north India.
The company is aiming to provide high-quality, fresh and hygienic milk without skimmed milk powder. The company has already worked out on  logistics, distribution and marketing strategies for all dairy products.