Hoping to cash in on the growing demand for branded kids clothing and accessories, The Walt Disney Co is in talks with DLF Brands to foray into India’s retail market.
Disney is planning to operate its stores on a licensing and franchisee basis. A few stores will be based on a large format flagship stores and expand over 10,000 square feet whereas the rest of the outlets in India will average 1,000 sq ft of space to largely focus on apparel and toys.
DLF Brands will initially open around 50 Disney stores in the first phase and is already scouting for locations.
For its bigger stores, Disney will replicate global designs originally developed by Apple co-founder Steve Jobs when he had become its largest shareholder.
The retailer plans to have 32 stores and more than Rs 200 crore in sales in the next two years.
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