Wrogn, the popular menswear brand co-owned by cricketer Virat Kohli has opened a new showroom in cyber-city Hyderabad.
The brand once depended on Shoppers Stop and Myntra for its sales has announced a launch of 10 stores all over the country.
Owned by Universal Sportsbiz Pvt Ltd (USPL), Wrogn shot into limelight for its celebrity fashion lines and has managed to raise Rs 46 crore from Accel Partners in 2015 for its expansion all over India.
“Wrogn as a growing brand has seen great success in the brick and mortar format in Shoppers Stop in over 30 cities. I am sure in times to come Hyderabad will accommodate more counters,” CEO, USPL Anjana Reddy was quoted by the Economic Times as saying.
The new store in Forum Sujana Mall, Hyderabad is sprawling over 1000 sq.ft and houses more than 250 designs.