Aeropostale, the American youth brand, today floated its collection on Amazon.in, the company released a statement. With this partnership, Amazon.in will be the first e-commerce platform in the country to sell Aeropostale’s products.
“Having opened our first store in New Delhi in November 2015, we found customers coming in from across the country seeking our stylish collection. To meet this demand across the country rapidly, we chose to open our second store online, on Amazon.in to give us the geographical cover that we desired,” COO, Gant, Nautica & Aeropostale, Sumit Dhingra was quoted by The Economic Times as saying.
During its first month of operation in India, Aeropostale sold apparel worth Rs 8 lakh daily on an average. The figure has surpassed all sales figures of every retailer in the country.
“In line with offering fashion for who you are, Amazon.in is extremely excited to further enhance its fashion leadership by launching the exciting Aeropostale brand,” Category Leader, Amazon Fashion, Puneet Gupta was quoted by The Economic Times as saying.
New York based Aéropostale, has opened its maiden store in Select City Mall, New Delhi on November 6, 2015.
The Inception
Aéropostale, Inc. opened its first store in 1987 in New York. It got its name from Compagnie Generale Aéropostale, a pioneer airmail company in 1920’s. As the name suggests, The early Aéropostale stores even captured the essence of this airmail voyage both in the original store design and in the aviation styled leather bomber jackets that they sold.
The Company currently operates more than 700 Aéropostale stores in the United States, Puerto Rico and Canada and 25 P.S. from Aéropostale stores in the United States. In addition, our authorized licensees currently operate more than 300 Aéropostale and P.S. from Aéropostale retail locations in the Middle East, Asia, India, Europe and Latin America.
The India Story
As India becomes important for global retailers, more and more apparel brands are introducing their international practices to launch and market their bands in the country.
Brought to India by Arvind Lifestyle, the brand is targeted towards people aged between 14-25 and that’s the very reason behind segregating the clothing sections as boys and girls instead of men and women. The biggest USP of the brand that is known for its trendy casual wear is the Seriously Stretchy Jeans, which the brand marketed through flash mobs in colleges in Delhi. These flash mobs saw the crew perform some really slick moves sporting the denim, keeping in terms with the name of the garment.
The New York-headquartered brand, popularly known as Aero, plans to open 30 stores and 25 shop-in shops over the next three years as well as an e-commerce portal.
The Mall Story
Aéropostale, Inc. is a mall based retailer, specialised in casual apparel and accessories. It targets young women and men through its Aéropostale® and Aéropostale Factory™ stores . For kids between 4-12 year old, they have P.S. from Aéropostale® stores.
Aéropostale provides customers with a focused selection of high-quality, active oriented, fashion and fashion basic merchandise at compelling values. It maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aéropostale products can only be purchased in its Aéropostale stores and Aéropostale Factory. They also sell products online as www.Aéropostale.com.
Aéropostale currently has the following brands:
For girls
Bethany Mota
Free State
Hobie
Invite Only
Junie & Jade
Live Love Dream
Lorimer
Map to Mars
The Bikini Lab
Tokyo Darling
United XXVI
For boys:
Brooklyn Calling
Free State
United XXVI
