DKNY expands retail presence in India, opens 9th store

DKNY, the New York based fashion brand, has opened its 9th store in the country at the newly launched DLF Mall of India, Noida.
Spread over an area of 975 sq. ft., the new DKNY store will showcase wallets, handbags and footwear from the Spring 2016 collection. Inspired by the geometry seen on the streets of New York, the collection demonstrates the fun and eclectic international spirit of the city.
The store is designed keeping in mind the international standards of clean lines and modern aesthetic that invite an intimate sense of discovery into DKNY’s new client retail experience.
The products are priced at: Wallets – Rs. 5,950/- onwards; Handbags – Rs. 17,000/- onwards and Footwear – Rs. 8,950/- onwards
Speaking on the occasion, MD and CEO, DLF Brands, Timmy Sarna said, “We are very pleased to strengthen our operations in Delhi, NCR as it is a key market for the brand. The Spring 2016 collection has received an overwhelming response from our discerning patrons so far. With the opening of the ninth DKNY store in India, we are now a step closer to our target of opening nine stores within a span of seven years.”
DKNY entered the Indian market in 2009 through an exclusive partnership agreement with DLF Brands. This is DKNY’s fifth store in the Delhi-NCR region. The brand has three stores in Mumbai and one in Kolkata.
DKNY has recently taken on a new creative direction. Designers Dao–Yi Chow and Maxwell Osborne, both born and raised in New York City have come on board as Creative Directors for DKNY. They breathe the inspiration and restless energy from the city and they inspire to bring alive that spirit in the brand’s collection.