McDonald’s will invest Rs 700-750 crore over the next few years to expand its chain in India, especially in emerging cities and towns, a senior company official said on Monday.
According to a IANS Report: The global fast-food chain’s vegetarian menu, specifically designed for India, has also found takers in Singapore and the Middle East, Vice-President, Business Operations, McDonald’s India (West and South), Ranjith Paliat said.
He said Indian food items like samosa or dosa on the McDonald menu would depend on customer feedback.
“Our customers keep giving us feedback on the way forward,” Paliat was quoted by IANS as saying when asked if McTikki, an adaptation of the predominantly north Indian ‘aloo-tikki’, could possibly see competition in the form of McSamosa or McDosa in the future.
India was the first market where McDonald’s introduced a vegetarian menu soon after the Illinois-headquartered company set up operations in the country in 1996.
“It was tried out in Singapore and it was tried out in the Middle East. The products taken there were aloo-tikki and McVeggie. So with growing vegetarianism, there is an interest in what we are serving and how can they take it,” Paliat was further quoted by IANS as saying.
Hardcastle has drawn up plans to open McDonald's in two to three new smaller cities every year as part of the strategy
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