Online fashion brand for women, FabAlley, has forayed into offline retail via a tie-up with Future Group’s Central. The move aligns with FabAlley’s Omni-channel retail strategy.
As a part of their offline expansion plans, FabAlley aims to showcase and retail its high street fashion collection for women across India. “The idea behind the move is to give customers a touch-and-feel experience through interactive shop-in-shops displaying FabAlley’s newest and best-selling apparel,” the company said in a press note.
“Central has always been a one-stop destination for passionate shoppers across India and FabAlley is delighted to be associated with it. Going offline is a big step towards introducing new customers to the style and fit of our clothes, while also showcasing new offerings to existing customers,” Co-founder, FabAlley, Tanvi Malik said is a company’s statement.
“To start with, we are launching stores in Central stores in Gurgaon, Mumbai, Hyderabad and Patna. In the next few weeks, we will be expanding our footprint to cities like Bangalore, Pune, Noida and Chandigarh,” she added.
Central has over 250 Indian and International brands like Nike, Allen Solly, Pepe Jeans, Vero Moda, Forever New and others across its outlets in India and has brought FabAlley on board to add a fresh and youthful appeal to its outlets.
FabAlley plans to aggressively expand offline across the country with 40-50 more shop-in-shops scheduled to launch in the next six – eight months.
The idea behind the move is to give customers a touch-and-feel experience through interactive shop-in-shops displaying FabAlley's newest and best-selling apparel
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