Arvind Lifestyle uses advanced analytics to gain competitive edge

Global Best Practices and Advanced Analytics from Manthan to help India’s top fashion retailer, Arvind Lifestyle, modernize analytics capabilities and gain an unmatched competitive edge…
One of the country’s leading fashion retailers, Arvind Lifestyle has decided to transform its merchandising and in-store operations with the aid of a modern business intelligence and analytics solution. To this effect, Arvind as roped in Manthan Retail Analytics, an advanced analytics and BI solutions, to deliver the ease and speed of descriptive, predictive and prescriptive analytics.
Leveraging the solution’s ready-to-use global fashion best practices and comprehensive self-service advanced analytics, business users at Arvind Lifestyle gained deep actionable insights in the shortest time possible.
Arvind Lifestyle feels Manthan to be the right fit for its immediate, short term and long term goals especially since it comes prebuilt with ready-to-use dashboards, metrics and guided analytics for every role in fashion retail – right from store associates to C-Level Executives.
“Manthan’s ready-to-use Retail Analytics should help us leapfrog multiple stages of analytics maturity, in rapid time. It gives us a comprehensive view of our data, allowing us to perform deep dive analytics on it, intuitively and at speed. The company really understands the fashion retail business and their state of the art analytics solutions are engineered such that every role in the organization can leverage the power of advanced analytics to gain actionable insights”, said CEO Arvind Lifestyle Brands, Alok Dubey.
“The Indian market is maturing quickly and retailers are looking for an analytics edge that brings them at par with their global counterparts. We are thrilled that Arvind Lifestyles chose Manthan Retail Analytics to drive growth across their business segments”, said Vice President – Sales, Manthan, Sachit Murthy.
Manthan’s advanced packaged BI solution combines the ease of self-service analytics and cloud based SaaS subscription, helping retailers to jumpstart growth in the fastest possible time, with minimal capital investment.
MD and CEO of Arvind Lifestyle Brands, J Suresh, said, “I expect Manthan Analytics to give us insights for effective decision making”.
“Pervasiveness of technology and exposure to global brands has resulted in the Indian consumer demanding a more involved and seamless shopping experience. Our global experience and analytics expertise makes us uniquely positioned to serve the need and aspirations of Indian retailers”, added Vice President – Retail Analytics, Manthan, Seema Agarwal.
Manthan has the most comprehensive Retail Analytics portfolio and an unmatched experience of serving more than 200 global brands, apart from deep retail and fashion industry expertise.