Brand Factory goes big on social media to celebrate Independence Day

Brand Factory, leading fashion discount chain, is planning to celebrate India’s 69th birthday using Facebook, Twitter and Instagram to create e-greetings.
The retail format, a part of Future Lifestyle Fashion’s Limited, will create the biggest greeting card with wishes for India. The card will be an online version and have positive messages shared by people across the country.
The retail format will also host a picture contest on Instagram #69ShadesofIndia. This contest will ask people to share their version of a shade of India in the form of a picture. The pictures can be about the culture of India, a good deed, its architecture, nature etc. A caption also needs to be shared in support of the same. 69 of such pictures will be featured in an album called the 69 shades of India. The twitter handle @BrandFactoryIND will also send out the invitation to be a part of the big celebration.
Brand Factory has also planned several other activities such as a trivia on Independence Day. Several in-store promotional activities will also take place. Various fun customer engagement activities like photo booth and spin the wheel has also been planned.
Brand Factory will host the celebration simultaneously on both Facebook, Instagram and Twitter. Customers can sign on the card digitally.