India as a market is very important for Spanish brand Lladró

Spanish brand Lladró has come up with an exclusive festive collection for 2016 with a depiction of Lord Shiva and Goddess Sri Lakshmi in high porcelain. COO of Lladró India, Nikhil Lamba, says that their Spirit of India collection is extremely popular amongst the Indian segment and hence India as a market is important for them.
“India is a very important market. This year we have high porcelain products such Lord Shiva – a collection from our Spirit of India Range,” he said.
“Since every high porcelain product takes a minimum of a year of ideation and creation, it is very important for the Lladró family to pick one market and dedicate key resources to make that one product,” Lamba told IANS in an interaction here.
For this segment of clients, Lladró introduces new products in Spirit of India collection every year. While high porcelain Ganesha (2010), Goddess Lakshmi (2012) and Goddess Saraswati (2015) were successfully launched in the past, it was time to create high porcelain Lord Shiva, which is a limited edition of 720 units priced at Rs 7,20,000.
As for Goddess Sri Lakshmi, it is a smaller 22 cm variant priced at Rs 90,000 that can be paired with Classic Lladró Ganeshas for the festive season.
Talking about price points, Lamba said: “A high porcelain Lord Shiva is a limited edition – only 720 pieces across the globe. These pieces are high in demand and usually are completely sold out in a few years if not months. Goddess Sri Lakshmi on the other hand is not a limited edition piece and the availability of the same will be for many years to come. The price however could increase on an annual basis.”
The brand is on an expansion spree in India.
“We are happy being present across all Metro cities in India. In Hyderabad we are relocating our store to the Taj Krishna Hotel. This store will be our first new format store in India, inspired by the design of Jaime Hayon, a very popular Spanish designer. We launch in the first week of October,” said Lamba.
Talking about the high point of their brand, the COO says that all their pieces are painstakingly created by hand.
“Lladró has only 15 master sculptors who have been associated with us for a very long time. We believe in nurturing our team. Art is all about patience and innovation, which needs self-motivation, and that’s what we ensure by restricting the entire production to one place.”
“There is no cut copy paste strategy followed in art. From ideation, to creation everything is done by hand without any technology,” said Lamba.