Pretr introduces ecosystem for malls and retailers

With the launch of Pretr, India’s first Omnichannel marketplace, by Ambab, the leading retail technology solutions company, a revolution was introduced in the online shopping trend.
Taking revolution to the next level, Pretr has developed Pretr Exchange (PretrX), a platform that unifies ecosystem for malls, retailers, and brands to co-create innovative experiences that remove friction from physical commerce.
The innovative PretrX has been unveiled at IRF 2016. PretrX is an attempt to consolidate all the learning, innovations, technology and experience as country’s first Omnichannel marketplace over a single platform.
It is a one-point plug to enable technologies like – online and in-store apps, commerce engine, scan engine, middleware, allocation logics, order management tools, analytics, integrations and data exchange and fulfilment options like – reserve online and pickup from stores, same day delivery from store, midnight delivery, delivery from malls, curbing side pickups, return to stores, integration and concierge of deliveries.
The app gives periodic updates, product information, technical and administrative support, integrated marketing, system integration, customer care, training etc. to the store owners as well. They have all major ERPs, POS, CRMs and loyalty platforms and payments across multiple retails partners and affiliates.
In the recent years, the shopping trend in India has undergone several changes. From overcoming the customary concept of going from shop to shop, the concept of mall was also soon replaced by online shopping trend. Adding another facet to the newly evolved online shopping, Pretr has launched Pretr X.
“With Pretr we had promised to revolutionize the way a customer shops and now with PretrX we are all set to innovate the face of retail in India as we attempt to consolidate and open all our work, innovation, technologies like online and in-store apps, commerce engine, scan engine, middleware, allocation logics, order management tools, analytics, integrations and data exchange and experience for malls, retailer and brands. Pretr X for malls is a platform of possibilities to integrate the best in fashion, food, leisure and digital technology across 100+leading stores,” said CEO of Pretr, Bhavik Jhaveri.
Pretr X also provides Zero Operations Commitment where one does not have to worry about product information, periodic updates, technical and administrative support, system integration, integrated marketing, brand support, customer care and training.