Recently, Interbrand released its 2016 Best Global Brands report identifying the world’s 100 most valuable brands. The Top 100 brands have a combined total value of $1,796,384 million, an increase of 4.8 per cent from 2015.
A division of Omnicom and parent of Brandchannel, Interbrand Best Global Brands methodology is the first of its kind to be ISO certified and uses three key aspects that contribute to a brand’s value:
– the financial performance of the branded products or service
– the role the brand plays in influencing consumer choice
– the strength the brand has to command a premium price, or secure earnings for the company
To qualify, brands must operate on at least three major continents and have a roadmap in emerging markets. Thirty per cent of revenues must be derived outside the home country, with no more than 50 per cent of revenues from any one continent.
While Apple, Google and Coca-Cola have emerged as the three most valuable brands in this year’s list, we take a look at the (global) FMCG and Foodservice brands who have managed to made to the list.
1Coca- Cola
Ranking: 3
Growth: Despite its growth shrinking by 7 per cent, the brand is still valued among the top 100 at US $73,102m
Coca-Cola is the flagship beverage brand of The Coca-Cola Company, the world’s largest beverage company, refreshing consumers with more than 500 brands.
2McDonald’s
Ranking: 12
Growth: Despite its growth shrinking by 1 per cent, the brand is still valued among the top 100 at US $39,381m
McDonald’s is a leading global food service retailer, serving around 68 million customers daily in 119 countries across 36,538 outlets.
3Pepsi
Ranking: 23
Growth: Grew by 3 per cent to US $20,265m
Pepsi-Cola was created in 1898 and is a product brand of PepsiCo, one of the world’s leading food and beverage companies.
4Gillette
Ranking: 24
Growth: Despite its growth shrinking by 10 per cent, the brand is still valued among the top 100 at US $19,950m
Gillette is a brand of safety razors and other personal care products marketed by Procter & Gamble.
5Pampers
Ranking: 28
Growth: Grew by 6 per cent to USD $16,134 m
Pampers is an American brand of baby and toddler products marketed by Procter & Gamble.
6Nescafe
Ranking: 36
Growth: Grew by 2 per cent to USD $12,517 m
Nescafé is a brand of instant coffee made by Nestlé. Nestlé first introduced their flagship powdered coffee brand in Switzerland on April 1, 1938.
7Kellogg’s
Ranking: 39
Growth: Despite its growth shrinking by 7 per cent, the brand is still valued among the top 100 at US $11, 711m
Kellogg Company is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States.
8Danone
Ranking: 55
Growth: Grew by 7 per cent to US $9,197m
Dedicated to bringing health through food to as many people as possible, Danone is a leading global food company.
9Nestle
Ranking: 56
Growth: Grew by 1 per cent US $8,708m
Nestlé provides quality brands and products that bring flavor to life every day, enhancing lives with science-based nutrition and health solutions for all stages of life.
10Colgate
Ranking: 57
Growth: Despite its growth shrinking by 1 per cent, the brand is still valued among the top 100 at US $8,413m
Colgate offers quality oral care products, as well as expert dental health information, to promote the happiness, health, and confidence that come from a bright,well-maintained smile.
11Starbucks
Ranking: 64
Growth: Grew by 20 per cent to US $7,490m
Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks was founded in Seattle, Washington in 1971.
12Johnson & Johnson
Ranking: 73
Growth: Grew by 5 per cent to US$ 5,790m
Johnson & Johnson is an American multinational medical devices, pharmaceutical and consumer packaged goods manufacturer founded in 1886.
13KFC
Ranking: 75
Growth: Grew by 2 per cent to US$ 5,742m
KFC is the world’s most popular chicken restaurant chain, starting with one cook who created a soon-to-be-world-famous recipe more than 70 years ago.
14Sprite
Ranking: 86
Growth:Despite its growth shrinking by 4 per cent, the brand is still valued among the top 100 at US $5,148m
Introduced in 1961, Sprite is the world’s leading lemon-lime flavored soft drink, and asks consumers to ‘Obey Your Thirst’.
