Despite the many changes that have rocked retailing in recent years, the majority of consumers still do their shopping in-store.
As many as 90 per cent of all US retail sales currently are completed in brick-and-mortar stores, according to AT Kearney in the Omnichannel Shopping Preferences Study.
Shoppers continue to visit stores for the same reasons they always have: to find the products they need or want; to be inspired and informed; and to make purchases.
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