Snapdeal’s mobile app gets an upgrade; to offer a more personalized and enriching consumer experience

Snapdeal, India’s largest online marketplace, has added new features on their Android app. The revamp has been done to add more personalized content and product recommendations; making the consumer’s experience faster and more relevant, in line with their past buying behaviour and persona.
The additions have not just been given a more aesthetic and contemporary look to align with Snapdeal’s Unbox Zindagi branding, but also help aid the consumer journey by offering curated content in a swiftly consumable manner.
The upgrade adds significantly to the app’s user-friendliness in the following key ways:
– Content on homepage is easily and quickly consumable in less than 60 seconds to help consumer make informed choices
– Carefully curated products, primarily focusing on fashion and lifestyle, electronic gadgets and home and furnishing categories – customers get to discover interesting, unique products and shopping ideas
– Personalization – Based on user’s past and current behaviour, the machine learning algorithms identify user’s interests and intent, thereby recommending most relevant products and content.
– Quick frequency of change – Curated content is refreshed frequently to ensure users find relevant information at all possible exploration touch points
Speaking on the development, Chief Technology Officer, Snapdeal, Rajiv Mangla stated, “Our endeavour at Snapdeal is to ensure that our users get the fastest, most reliable and relevant experience at all times. The app upgrades are an extension of that vision and we will continue to add more features to suit the on-the-go lifestyle of our customers.”