For Shopping Centres in India, probably the steepest learning curve was moving from the reliance on the ‘find great brands and the customers will come’ approach, to creating sophisticated social campaigns, building customer databases and laying the foundations for an ‘Omnichannel ecosystem’.
Retail destinations are often at the very forefront of customer experience and connection. But what should those who manage them be considering and integrating when it comes to marketing trends? How do leaders in the Retail and Shopping Centre environment ensure success in the ever-changing world?
To give us a peek into the trends and spotlights of the future, 10 of India’s most admired malls presented one great idea executed in FY 2016-17 and one great idea planned for FY 2017-18.
This was followed by a panel discussion by eminent shopping centre names including DLF Utilities; Anil Malhotra, Chief Operating Officer, Elante Mall (Carnival Realty); Mukesh Kumar, Senior Vice President, Infiniti Malls; Rajneesh Mahajan, Executive Director, Inorbit Malls; Sanjeev Mehra, Vice President, Quest (CESC Properties); V. Muhammad Ali, COO-Retail, Forum Malls (Prestige Estates Projects); Rajendra Kalkar, The President – West, Phoenix Mills; and Shibu Philips, Business Head, Lulu Mall.
A high-profile jury consisting of Anuj Puri, Chairman, Jones Lang LaSalle (Residential); Roosevelt D’souza, MD – South Asia, Nielsen; Sumitro Ghosh, CEO, Tata Starbucks; Anshul Jain, MD – India, Cushman &Wakefield; Shishir Baijal, CMD, Knight Frank India; and Pramod Arora, Managing Director &CEO, Future Market Networks judged the best idea from all 9 presentations.
Anil Malhotra, Chief Operating Officer, Elante Mall was specially mentioned at the award ceremony for the implementing the idea of washing car wheels before entering the mall as it not only helps in keeping the mall clean but also helps in saving and recycling the water.
Here is the list of awardees:
SPECIAL JURY AWARDS
Best Presentation: Idea Executed in FY 2016-17 – Forum Malls
Best Presentation: Idea Conceptualised for FY 2017-18 – Inorbit Malls
JURY AWARDS
IMAGES Most Admired Shopping Centre of the Year: Non Metro-North – Elante Mall, Chandigarh and Pacific Mall, Dehradun
IMAGES Most Admired Shopping Centre of the Year: Non Metro-East – City Centre, Siliguri
IMAGES Most Admired Shopping Centre of the Year: Non Metro-West – Phoenix Marketcity, Pune
IMAGES Most Admired Shopping Centre of the Year: Non Metro-South – Lulu International Mall, Kochi
IMAGES Most Admired Shopping Centre of the Year: Metro-North – DLF Mall of India, Noida and Select Citywalk, Delhi
IMAGES Most Admired Shopping Centre of the Year: Metro-East – Quest Mall, Kolkata
IMAGES Most Admired Shopping Centre of the Year: Metro-West – High Street Phoenix, Mumbai
IMAGES Most Admired Shopping Centre of the Year – Metro-South – Orion Mall @ Brigade Gateway, Bengaluru
RETAILERS CHOICE AWARDS
IMAGES Most Admired Shopping Centre Launch of the Year – Nucleus Mall, Ranchi and Westend Mall, Pune
IMAGES Most Admired Shopping Centre of the Year: Marketing & Promotions-North – DLF Mall of India, Noida
IMAGES Most Admired Shopping Centre of the Year: Marketing & Promotions-East – Quest Mall, Kolkata
IMAGES Most Admired Shopping Centre of the Year: Marketing & Promotions-West – Phoenix Marketcity, Kurla, Mumbai
IMAGES Most Admired Shopping Centre of the Year: Marketing & Promotions-South – Orion Mall @ Brigade Gateway, Bengaluru
IMAGES Most Admired Shopping Centre Of the Year: Best Turnaround – Inorbit Mall, Malad, Mumbai and Shipra Mall, Ghaziabad managed by Select Citywalk
IMAGES Most Admired Shopping Centre of the Year: Best ROI-North – DLF Mall of India, Noida
IMAGES Most Admired Shopping Centre of the Year: Best Sales Per SqFt-North – Select Citywalk, Delhi
IMAGES Most Admired Shopping Centre of the Year: Best Sales Per SqFt & ROI-East – South City Mall, Kolkata
IMAGES Most Admired Shopping Centre of the Year: Best Sales Per SqFt-West – High Street Phoenix, Mumbai
IMAGES Most Admired Shopping Centre of the Year: Best ROI-West – Infiniti Mall, Malad, Mumbai and Viviana Mall, Thane
IMAGES Most Admired Shopping Centre of the Year: Best ROI-South – Forum Mall, Koramangala, Bengaluru
IMAGES Most Admired Shopping Centre of the Year: Best Sales Per SqFt-South – Orion Mall @ Brigade Gateway, Bengaluru
EXCELLENCE AWARDS
IMAGES Award for Excellence in Social Inclusion & Community Initiatives – Virtuous Retail
IMAGES AWARD for EXCELLENCE: In Mall Service – Ambience Malls
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