India has an incredibly diverse population. Brands need to cater to a wide range of consumers from myriad backgrounds, cultures and varying sensibilities. The winners are those organisations which appeal to a customer’s core values, create differentiation and reduce friction in the purchase cycle…
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Pepe Jeans eyes smart technology solutions to improve CX: Satish Karunakaran
Satish Karunakaran, Director, Transformation sheds light on the denim brand’s future tech implementations, approaches to data handling, security initiatives,...
