Connected packaging is seeing renewed interest, driven by growth in ownership of connected devices worldwide and advancement in technologies that can link packaging to the online world. Brands today have a wealth of options to connect virtually with packaging, including QR codes and other graphic markers, near field communication (NFC), radio frequency identification (RFID), bluetooth, and augmented reality (AR)…
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Emami to expand male grooming play with Smart and Handsome, aims Rs 1,000-cr revenue in 3-4 yrs
The Kolkata-based firm has rebranded its 'Fair And Handsome' as 'Smart And Handsome' to expand appeal among millennials and...
