Amazon India is set to feature the online version of Future Retail’s ‘Sabse Saste Din’, including items from Big Bazaar and Food Bazaar, during the five to six-day Republic Day sale period, The Economic Times reported.
To function via the Amazon.in web store, products will be delivered through Future Group’s network of outlets and warehouses.
A source told the national daily that going forward all other Future Group discount events would also be available on Amazon. The e-commerce platform is likely to tap the group’s strong physical store network for its Amazon Now project, the article quoted sources as saying.
The move is indicative of deeper association of the retail giants after Amazon acquired a 49 percent stake in Future Coupons, which owns about 7.3 percent of Future Retail. The US-based company now holds close to 3.6 percent in Kishore Biyani’s Future Retail.
Sabse Saste Din sale is Future Retail’s most profitable discounting event. The alliance benefits Future Retail, which has seen online sales eat into its physical store footfalls.
