At the onset of the coronavirus pandemic in the U.S., grocery shopping behavior changed seemingly overnight. The question for many retailers and manufacturers is how the current crisis will impact future shopping behavior once the country returns to a new normal.
In early April, Blue Chip fielded a survey to 500 primary grocery shoppers across the U.S. to better understand how their shopping behavior has changed due to COVID-19, what their impressions are of the new shopping environment, and what they predict their behavior will be like in the future.
For a complete picture of our survey results and the actions retailers and brands can take now to weather COVID-19
Click here to download the full report
The impact of COVID-19 on grocery shopping behavior
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