A massive boom in click-and-collect trends is expected to accelerate Walmart’s pandemic-driven momentum through 2021.
According to the research data analyzed and published by ComprarAcciones.com, Walmart’s online sales will grow by 21.2% to $64.62 billion in 2021. Its share of US online sales will rise from 6.7% in 2020 to 7.1% in 2021.
Based on the latest NRF ranking, Walmart is the world’s biggest retailer, followed closely by Amazon. Its total sales for 2020 – both online and offline – amounted to $559 billion, more than $200 billion ahead of Amazon’s figure.
Click-and-Collect Purchases will Grow by 15% to $83 Billion in 2021
Walmart’s US online sales for 2021 will almost double eBay’s estimated $38.67 billion. They will also be higher than the combined total of $60.59 billion that Best Buy, Target and The Home Depot will generate.
However, the big box retailer will be far behind the top US online marketplace, Amazon. Amazon’s sales are projected to reach $367.19 billion, nearly six times the Walmart total. Its share of US online sales will increase from 39.8% to 40.4%. Third-party vendors on the platform will grow sales by 16.5% to $220.39 billion. That will be 60% of total sales.
Among the factors driving Walmart’s growth is its huge brick-and-mortar footprint which drives online sales via click-and-collect. It has more than 4,700 stores in the US and 90% of Americans live within a 10-mile radius of one of them.
The click-and-collect trend saw significant growth in 2020. According to an eMarketer report, US shoppers made purchases worth $72.46 billion using the method. Compared to the 2019 total of $35.02 billion, the figure marked a growth rate of 106.9% YoY. It accounted for 9.1% of all online purchases, up from 5.8% in 2020. The growth is expected to carry into 2021. Total sales are also set to rise by 15.2% to $83.47 billion.
